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What is Call To Action

What is Call To Action (CTA)

“Click me, click me!” – they call…

How often can you see phrases that call you to make something on the website? They call you to do action: to click, to buy, to see more or register. The point of those phrases is to let your customers know where they must click and what will happen when they’ll do it. What is Call to Action?

Call to Action Definition

CTA (sometimes C2A) ) is a word, phrase or button that motivates users to take a next step: “Buy Now”, “Read More”, “Register”, etc. It’s a link that moves your customers to the other page. It can look like a normal link (http://…), underlined text, icon or graphic button.

How to create perfect CTA?

The most important thing to make a perfect Call to Action is to experiment with several sketches, ask for feedback to your users, and see which CTA works best.

  • Target –  Identify your target audience and based on that designs a Call to Action directed to visitors, leads or customers.
  • Good copy –  A CTA is useless if it’s not very clear or if the design prevails over the copy, relieving this to second place.
  • Good location – above the fold! Put it in the place where your readers will see it in the first time. Usually, it is on the upper left corner, high in the central part of the web or at the end of an article.  Everywhere where the eyes get their attention.
  • Use numbers – numbers are really eye-catching.
  • Attractive design – create a design that is different from the rest of the page to highlight the CTA and identifies the user easily. You can use different colors to make your CTA button more visible.
  • Space – to leave white space around the button will get attract the users’ attention.
  • Show benefits – your customers must see the benefit of click the CTA. You can show them a discount, value, etc.

Call to Action Examples

Let’s go to do a review of the call to action through some examples.

Underlined text

CTA underlined text

Like in Get Spread IT ads, you can see the underlined text with Call to Action (“See the blog post >>”) which suggest to click the link.


Here you can see the underlined text which tells what the user will get after clicking the link (an article).



Classic CTA button shows where to click to create a new account. It’s visible and eye-catching.


Here you can see the benefit if  the user will update the account to premium – he will get a 7 days free trial.


On this example the CTA calls to get the ebook NOW. “Now” is the point of this CTA.


Next example with the clear benefit if the user will click the link.